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Shakeomat, offers, promotional newsletters, Moja Biedronka card, loyalty campaigns
By Mei-Lin Chua
Contributing editor, apps and storefronts
Biedronka is a grocery app built around the Moja Biedronka loyalty programme. Its main job is to hold the programme's virtual card on your phone, show the current promotional leaflets, and surface discounts that apply to you. It suits people who already shop at Biedronka and want their card and its promotions in one place.
The listing presents the app as a way to make grocery shopping and using promotions quicker. Everything it offers, from the card to the leaflets to the Shakeomat, sits around the store's own promotions and the Moja Biedronka card.
The build we hold is Biedronka - Shakeomat, gazetki 2.24.0 (APKS split bundle) for Android 10 and up.
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The app replaces a physical loyalty card with a virtual Moja Biedronka card. You scan it at the till, and the discounts you have activated are applied to your purchase. The listing says you activate the card in the app after installing it.
Because the card lives on the phone, it is the same card the Shakeomat and the personalised offers draw on. Activating a discount is the step that connects a promotion to what you buy.
The app carries Biedronka's promotional leaflets, called gazetki, so you can read the current offers without a paper copy. You can check whether a particular grocery product you want is on promotion, rather than scanning the whole leaflet.
This is the part of the app for people who plan a shop around what is on offer. You search for the items on your list and see whether they are in the current promotions.
The app keeps a record of your earlier grocery purchases and uses it to prepare offers it expects to suit you. The listing describes these as tailored proposals, so the offers you see depend on what you have bought before.
The Shakeomat is a shake-to-reveal feature. Shaking the phone brings up super promotions and special discounts linked to your Moja Biedronka card, and the listing says the offers that appear are personalised to you.