パンパース：すくすくギフトポイントプログラム

What the Pampers rewards app is for

If you already buy Pampers diapers in Japan, the question is whether a few seconds of scanning each pack is worth the points. The app is the rewards side of the すくすくギフトポイントプログラム, a points scheme that runs on the QR code printed on a sticker inside each diaper package. The listing is in Japanese and points to the Japanese Pampers rewards site.

The listing names two groups as its audience: parents of babies and expectant mothers. Some of its features, such as the birthday-based notifications and the coupons that ask for a due date, are tied to where a family is in the baby stage. Other parts, such as the gift catalogue, apply to any registered member.

Earning points by scanning diaper package codes

The points come from the QR code on the sticker behind the top of a Pampers package. You open the app, scan that code, and the points are added to your account. The listing describes this as the core action of the programme.

Signing up comes first. New users register an account, and existing members log in with their current ID and password. The listing gives 150 points for the first login and a further 200 points for the first code scan. Details of the welcome offers are sent by email after registration, so an email address is needed to receive them.

Points are kept on the member account, which means the scan and the gift exchange both depend on being logged in.

Exchanging points in the gift catalogue

Points are spent from the gift catalogue, which sits in the app menu. The listing mentions member-only prize draws, toys and gift vouchers. It also says some gifts can be claimed with the points from a single pack purchase, so a family buying the usual packs may reach them without much delay.

The catalogue changes. The listing says new gifts are added over time and advises checking it regularly. Some items are offered in limited quantities and may sell out temporarily.

Two photo-related gifts are listed. Studio Alice offers a free original photo frame, though the shooting fee is charged separately. The ALBUS square photo printing app offers a free dedicated album to people who register for ALBUS, and it is redeemed through the gift catalogue.

App-only coupons and what they ask for

The app carries Pampers coupons that are available only to app users. They appear in the coupon area of the app, and the listing says new ones are sent periodically.

To receive these coupons you enter an expected due date or your child's birthday. Each coupon can be used once per person. The listing does not say how long a coupon stays valid, so check the coupon itself when it arrives.

Notifications on campaigns, sizes and baby development

Push notifications carry two kinds of message. The first covers bonus point campaigns and product sampling for new items. The second is tied to the child's age: when you enter a birthday, the app sends notes on when a child may move up a diaper size, along with parenting advice that matches the baby's stage. The listing says this is also useful before the birth, for expectant mothers.

The Pampers website, linked from the listing, covers parenting and toilet training in more detail. The listing gives the rewards programme page and a contact address, and it says further detail is on the website.