Cult Beauty: Beauty & Makeup

Name: Cult Beauty: Beauty & Makeup
Author: THG (The Hut Group)

1.74.0

Secure

THG (The Hut Group)

500K+ installs

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Shop your favourite make up, hair & skincare brands all in one place

Cult Beauty: shop skincare, makeup and hair brands

By Mei-Lin Chua

Contributing editor, apps and storefronts

Skincare, makeup, hair and self-tan from one place
New & Trending page for recent launches and ingredients
Wishlist for gift hints to friends and family
Brands including OLAPLEX, Charlotte Tilbury and Youth To The People
Newsletter sign-up for new arrivals and discounts
One-to-one expert advice on skin, hair and makeup

What the Cult Beauty shopping app covers

Cult Beauty is a beauty retailer's app from THG (The Hut Group). It sells serums, setting powders, shampoo and self-tan, along with makeup and skincare from named brands. The range is curated by the retailer, so it suits someone who wants to browse a selected set of products rather than a full drugstore catalogue.

The listing names OLAPLEX, Charlotte Tilbury and Youth To The People as examples of brands stocked. Most of the app is about finding products from those kinds of labels, both established names and smaller indie brands.

Finding new launches and trending ingredients

A New & Trending page collects recent product launches and ingredients that are currently popular. It is the place to look for something new without scrolling the whole catalogue.

The developer describes the trending section as a way to find the products it considers firm favourites among its recent launches. That gives a starting point when you know the type of product you want but not the brand.

Saving a wishlist for yourself or others

The wishlist lets you save products into a list you can come back to. The listing says it is also meant for passing product ideas to someone else, so it works as a gift guide for a partner or friend.

Items on the wishlist stay in one place, so you can add to it over time instead of keeping product names in notes.

Newsletter alerts and discounts

Signing up to the newsletter sends updates on new arrivals and discounts. The listing describes these as exclusive offers, so the newsletter is the route to them.

The app itself is the browsing and buying side. The newsletter is how you hear about what is new before it is in the catalogue.

One-to-one advice for skin, hair and makeup

The app offers personal, one-to-one beauty advice for questions about skin, hair and makeup. The listing does not say how the sessions are arranged, so the way to find out what is involved is to open the advice section inside the app.

This sits alongside product browsing, so a question about a routine can be followed by a look at the products the advice points to.

What's new

Sep 30, 2026

Bug fixes and performance improvements

About this APK

The build we hold is Cult Beauty: Beauty & Makeup 1.73.0 (APKS split bundle) for Android 7.0 and up.

Version: 1.73.0; 129
Requires Android: 7.0+
Target Android: 16

Package ID: com.thehutgroup.ecommerce.cultbeauty
Format: APKS split bundle
Malware scan: Clean on 65 engines
Permissions: 38 declared · 3 sensitive; Camera
Draw over other apps
Microphone
Signed by: CN=Android, O=Google Inc.
Certificate SHA-256: bb548bf44ecb297eaa347967d34fc363bf54a3982a37f860b497c4ba0f3134c5