AI-powered catwalk experience. See, try on, and shop runway looks.
Front Row AI: catwalk product ID and virtual try-on
Senior reviews editor
- Prices and details shown for products as models walk past
- Virtual try-on generated from a single selfie
- Plain-language search that works offline
- Wishlist and outfit boards, with checkout on Topshop
- Venue map with zones, sponsors and catwalk routes
- Live trending data: top products and save counts
What Front Row AI is for
Front Row AI is a fashion event app from THG (The Hut Group) that uses the phone camera during live catwalk shows. It is built for people watching a runway event in person who want to know what the models are wearing and buy it.
Its main pieces are product recognition during the show, a selfie-based try-on, a search tool that runs on the device, a saved-items area and a map of the venue.
Identifying products on models during a show
Point the camera at the runway and the app's on-device AI recognises products as models walk past. It shows prices and details for each item in real time.
Moments can be captured and shared from the same view, so a look seen on the catwalk can be kept or sent to someone else without leaving the show.
Virtual try-on with a selfie
To try an item on, the user takes a quick selfie. The AI then generates try-on images of that person wearing the chosen product, which the listing says are meant to look realistic.
The feature is described as a way to see an item on yourself before buying it, so the try-on is tied to the product page rather than to the show.
Searching in plain language and building saved looks
Smart search takes a request written in ordinary words, such as asking which outfit a model in a described colour was wearing. It returns personalised recommendations, and the search runs on the device so it still works offline.
Items can go into a wishlist and be arranged into custom outfit boards. When the user is ready to buy, checkout happens directly on Topshop.
Venue map and live trending data
The interactive event map shows the venue as a floor plan, with zones, sponsors and catwalk routes marked so the user can move around the space.
A live insights view lists what is trending, including top products, how many times items have been saved, and what other attendees are saving.
What's new
About this APK
The build we hold is Front Row AI 1.1.0 (APKS split bundle) for Android 7.0 and up.
- Version
- 1.1.0
- 2
- Requires Android
- 7.0+
- Target Android
- 16
- Package ID
- com.thehutgroup.frontrowai
- Format
- APKS split bundle
- Permissions
- 26 declared · 10 sensitive
- Camera
- Draw over other apps
- Microphone
- Modify files on your device
- Read files on your device
- Read phone status and identity
- Read the photos you pick
- Read your audio files
- Signed by
- CN=Android, O=Google Inc.
- Certificate SHA-256
- 19189a8d4d6fd49677d634ff88bd80c0850e5d918b4f483bd141b6a25df0baf7
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