Virtual tours for real estate
Zillow 3D Home Tours: free floor plans for listings
By Hafiz Rahman
Editor, tools and utilities
- Interactive floor plans for home listings, free to create
- 3D home tours that let buyers walk through a property online
- Automatic posting to Zillow, Trulia and Redfin listings
- Sharing tours to a website, the MLS or social media
- Specialized placement on Zillow and follow-up emails to buyers
Who uses Zillow 3D Home Tours to list a home
Zillow 3D Home Tours is aimed at people who are listing a house or apartment for sale or rent and want the listing to show more than photos. The developer describes it as a free way to add an interactive floor plan or a 3D tour to a listing. The listing's copy is written for sellers and the agents who represent them.
Each listing gets one of two visual formats: an interactive floor plan or a 3D home tour. The developer says the app includes an option to create the floor plan, so a listing does not need an outside drafting service to get one.
Floor plans and 3D tours for buyers
An interactive floor plan lets a viewer see the layout of the home room by room. A 3D tour lets a viewer move through the property virtually. The developer presents both as a way for people to experience a home without visiting it in person.
Both formats are made with the same app and attached to the same listing. A seller who wants both can use one tool rather than two.
Automatic posting on Zillow, Trulia and Redfin
Once a floor plan or tour is made, the developer says it is posted automatically to the matching listing on Zillow, Trulia and Redfin. That means the listing does not have to be re-entered on each site.
On Zillow, the developer says listings with a floor plan or 3D tour get specialized placement, and that these listings are supported by dedicated emails to prospective buyers.
Sharing tours to a website, MLS or social media
Beyond the three listing sites, the developer says the floor plan or tour can be shared anywhere. The named examples are a personal or brokerage website, the MLS, and social media accounts.
This lets one tour serve several channels, so the same walkthrough can appear on a listing portal, in an MLS record and in a social post.
Results the developer reports
The developer states that listings with a Zillow Interactive Floor Plan or 3D Home tour got twice as many views as listings without one, and sold on average 10% faster. These are the developer's own figures and are not independently verified here.
The figures compare listings with a tour against listings without one. They do not isolate the effect of the app alone.
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